$30k/month Using Video Sales Funnels

Pillar 1: Niche Insurance Identifier

To identify high-income prospects in the market

The Problem with Warm Market Referrals: Luis’s referrals were not targeted prospects, which means they had no pain urgency to buy life insurance. He was pitching to friends and family who didn’t need or want life insurance. His “niche” or “market” was a list of unqualified people he already knew from his circle of influence.

How Luis Used This Pillar To Fix It: He identified a specific niche of buyers who had both financial means and a real problem that insurance solved. Instead of relying on lukewarm introductions, he now attracts prospects with built-in intent to buy. 

Result? Luis focuses his time only speaking to qualified strangers who actually want insurance instead of chasing favors from friends who don’t want insurance but buying because they “feel bad for him”.

Pillar 2: Digital Prospecting

To attract new high-income prospects online.

The Problem with Warm Market Referrals: Luis couldn't scale what he didn't have control over. He had no predictable way to generate new appointments on demand. He had no way to increase the volume of new prospects, there was no consistency, and certainly no freedom by having no marketing lever to pull on.

How Luis Used This Pillar To Fix It: Luis launched targeted social media ads that brought qualified prospects straight into his funnel (landing page/website). He now has a pipeline that he owns and a marketing system he can increase or slow down as needed.

Result? Luis created his own personal inbound lead machine without having to chase or even beg his friends/family - his “warm market”.

Pillar 3: Video Sales Letter Funnel
To book appointments and build trust with high-income prospects.

The Problem with Warm Market Referrals: Even when someone referred to him as a lead, Luis would still have to “sell himself” and take hours explaining his product on every call. Since the prospect barely knew him or said yes to be polite, he was constantly starting from zero on every conversation.

How Luis Used This Pillar To Fix It: Luis built a professional Video Sales Letter that shared his story, explained his unique value, and educated prospects on the insurance product before they booked a call. By the time they spoke to him, they already trusted him as the expert and the person they wanted to do business with.

Result? Luis shows up to every appointment with authority, credibility, and leverage. This helps him close more deals in fewer calls, shortening his sales cycle. 

Pillar 4: Income Multiplier Model
To recruit invested top producing agents to your downline 

The Problem with Warm Market Referrals: Luis couldn’t recruit or scale his downline because he didn’t have a system to offer his agents. He had nothing to offer new agents except “go ask your friends too.” And no one wants to build a career being told to start awkward convos with people who don’t want insurance. 

How Luis Used This Pillar To Fix It: Once Luis’s Video Sales Funnel was producing consistently, he started licensing his methods to new agents in his downline. He’s now able to offer real value to the agents he brings on. He now offers his agents a system that generates leads, books calls, and makes his agents more sales. 

Result? Luis now attracts and keeps productive and producing agents without telling them to beg referrals themselves.