DATE

09/07/2025

DATE

09/07/2025

DATE

09/07/2025

88 Agent Recruited In Less Than 8 Months

We worked closely with the Raven Studio team to craft a visually stunning and highly functional websites.

$60k/month

$60k/month

$60k/month

Services

The Video Sales Funnel™

Category

Insurance

Client

Rick Love

Rick's Results After Working With Us For 60 Days:

Lack of control over quality & quantity: Rick and his agents were struggling spending hours dialing leads that he later found out never requested information about insurance. 

  • The only response he and his agents would get from purchased vendor leads was “I never asked for this”, “I don’t want no insurance” and even “stop calling me” 

  • Problem: Him and his agents were stuck spending hours chasing after a high-volume of low intent prospects who were resold, incentivized, bait/switched, and spent days drying up in the pipeline before he could access them.  

  • Result? Low pay, highly discouraged, unable to break consistent $20,000+ month, agents not staying in his downline and resentment built. 

The 4 Pillars That Solve the Lead Vendor Trap 

(and Built Rick’s $30K+/Month AP Business)

Pillar 1: Niche Insurance Identifier

To identify high-income prospects in the market

The Problem with Lead Vendors: He was sold generic data lists with no specific targeting so he and his agents ended up pitching to people with very little to zero intent to buy insurance.


How Rick Used This Pillar To Fix This Problem: Rick Identified a narrow insurance niche with both pain and purchasing power. Instead of cold lists from expensive vendors, he was now speaking to qualified prospects who wanted coverage and specific financial benefits offered in the IUL/Annuity Insurance policies. 

Result? Rick and his agents stopped selling to the uninterested and started enrolling people who already had pain and desires around the product he was offering. 

Pillar 2: Digital Prospecting

To attract new high-income prospects online.


The Problem with Lead Vendors: You depend on their messaging, their “filters”, and their distribution of leads. There’s no consistency and no control. One bankruptcy away and your business is in scrutiny because of this reliance.

 

How Rick Used This Pillar To Fix This: He built his own lead source using paid advertisements which he now has full control over. He now has a faucet he can turn on at any time to start attracting high-income buyers that personally pre-qualifies.

Result? Rick and his team can increase their income whenever they want to make more commission.

Pillar 3: Video Sales Letter Funnel
To book appointments and build trust with high-income prospects.


The Problem with Lead Vendors: When Rick would receive the lead, they wouldn't know him so he would have to waste a lot of time building trust. Oftentimes prospects need to book a second call with you massively extending the sales cycle and oftentimes, never actually closing the prospect. 


How Rick Used This Pillar To Fix This: Rick has a high-converting Video Sales Letter that sells his value, shares his story, presents the product in the best light and positions himself as the expert around it. This happens all before the call occurs. 


Result? Rick shows up to calls with authority instead of looking desperate.

Pillar 4: Income Multiplier Model
To recruit invested top producing agents to your downline 


The Problem with Lead Vendors: Rick could not build a strong downline when his business depended on another company to deliver leads. It’s really hard when you don’t control the quality or the volume of the prospects that you bring in. You can’t recruit agents into a system you don’t own.


How Rick Used This Pillar To Fix This: Rick built his own duplicatable Video Sales Funnel that he could license off to his agent. No more fighting over shared vendor leads or wondering where the next opportunity comes from. Now you have a system to help your agents bring in appointments for you and your team.


Result? Your agents are no longer resenting you leaving you in less than 3 months. Instead, you’re actually making passive income from the agents in your downline.


Agent Downline Case Study - David Wilkins II

Went from knocking doors and dialing hundreds of google banner leads to writing consistent $20,000AP/month in Rick Love’s downline implementing Video Sales Funnels.

Black Truck
Black Truck
Black Truck
Black Truck

Rick Results After Working With Us For 60 Days:

  • Achieved $20,000AP Months In Personal Insurance Production

  • Recruited 20 Producing Agents To His Downline

Rick Result After Working With Us For 8 Months:

$30,000

$30,000

$30,000

  • Writing Consistent $30,000AP Months In Personal Production

  • Recruited 80+ Producing Agents To His Downline Who Each Paid $2,000+ To License His Proven Lead Generation Strategies